What is a podcast?

The word podcast is a combination of the well-known “I-pod” and “broadcast”. It simply means an audio file in a compressed format to make it capable of being emailed or downloaded from a website, and either played on a desktop computer, or transferred onto a portable mp3 player.

Many companies are using podcasts to put their message across to staff or customers in a more informal manner than using the printed word. However, the recording needs to be done in the right environment, and you need to come across as engaging and authoritative. That needs professional radio production techniques.

How could I use a podcast?

It could be simply one person speaking, although that one person would need to be capable of making their point in a lively manner. Having one or more people being interviewed - with the interviewer asking the questions you might expect your target audience to want answered - helps to maintain the balance and pace much better. It might work as a discussion programme, or your message might lend itself to a location format, with background sounds to add interest.

An award-winning journalist and broadcaster with both radio and TV to his credits, Clive Tully co-produced and presented “Travelscene”, a syndicated travel programme which was distributed to BBC and independent local radio stations throughout the UK, gaining a maximum audience of over 5m - considerably more than the comparable BBC Radio 4 programme “Breakaway”. Even in the early ‘90’s, Travelscene utilised digital production and distribution techniques when Radio 4 was still embedded in the ancient technology of “cut and stick” tape editing.

Sample podcasts

Clive Tully interviews Sir Richard Branson about Necker Island

Location/interview feature in Jersey

Interview with mountaineer Doug Scott and location feature in Nepal

Location feature, climbing Mount Aconcagua

Interview, travel clothing company Rohan

Location feature, cruising Alaska’s Inside Passage

Interview/location, submarine to the bottom of Windermere