Half a billion viewers – is that enough?

Apart from bringing the crew of Alan Priddy’s superboat together for the first time, the 2011 London Boat Show was the scene of a couple of useful meetings – one with a photo press agency specialising in boating matters. When British yachtswoman Dee Caffari became the first woman to successfully complete a solo, non-stop circumnavigation both ways around the world, they put her on the front page of every UK newspaper. They seem to think they can do the same for us.

And we also talked over TV coverage with the company that puts out the weekly motorsport programmes “Motorsport Mundial”, “Planet Speed” and “Max Power” to 27 million households in the UK and Ireland. Oh, and over half a billion households worldwide. They’ve promised us coverage not just for the duration of the Circumnavigation challenge itself, but in the run-up – including the building of the boat, and the test run, which will most likely take on the Transatlantic world record set by Alan Priddy, Steve Lloyd, Jan Falkowski and me 10 years ago in Spirit of Cardiff.

We’ll be looking at getting news coverage as well, and hopefully a documentary to tell the story afterwards, but there’s no denying we’re starting out from an exceptionally good position. All of which would seem to add up to some pretty powerful incentives for potential sponsors.

Apart from bringing the crew of Alan Priddy’s superboat together for the first time, the 2011 London Boat Show was the scene of a couple of useful meetings – one with a photo press agency specialising in boating matters. When British yachtswoman Dee Caffari became the first woman to successfully complete a solo, non-stop circumnavigation both ways around the world, they put her on the front page of every UK newspaper. They seem to think they can do the same for us.

And we also talked over TV coverage with the company that puts out the weekly motorsport programmes “Motorsport Mundial”, “Planet Speed” and “Max Power” to 27 million households in the UK and Ireland. Oh, and over half a billion households worldwide. They’ve promised us coverage not just for the duration of the Circumnavigation challenge itself, but in the run-up – including the building of the boat, and the test run, which will most likely take on the Transatlantic world record set by Alan Priddy, Steve Lloyd, Jan Falkowski and me 10 years ago in Spirit of Cardiff.

We’ll be looking at getting news coverage as well, and hopefully a documentary to tell the story afterwards, but there’s no denying we’re starting out from an exceptionally good position. All of which would seem to add up to some pretty powerful incentives for potential sponsors.

Tags: , , , , , , ,

Comments are closed.