Trending theme

Over the last few months, Team Britannia has been putting out press releases every so often for individual members of the crew, targeting them at publications in their own locality, as well as in Portsmouth, the home of the project. It’s a great way of keeping the publicity ticking over, even when there isn’t much else to report.

The middle of May finally saw my turn. and it’s been interesting following it up to see who decided to run with the story. Not surprisingly, my local newspapers the Eastern Daily Press and Eastern Evening News ran it, along with Teamlocals and The News in Portsmouth.

It also featured in the marine press, including All About Shipping, and sporting publication The Sport Feed. Perhaps the most surprising aspect of it all was to find that the phrase “Clive’s skills and experience” had popped up as a trending theme on Team Britannia’s word cloud, which highlights the most often used words or phrases in our current media┬ácoverage.

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